Celebrations from Kauai

The Clients On Demand team and I just recently returned from hosting our Millionaire Alliance event at the St. Regis on Kauai…

…and I’d be lying if I said that we all didn’t come back changed from that experience.

Here’s what happened:

Our team had planned to open the event with a bit of time for our Millionaire Alliance members to share their celebrations…

But I don’t think any of us were prepared for the 45 minutes of emotional success stories that flooded the room.

Sure, our clients were celebrating their $100K/mth victories.
Sure, they were excited about how much their business had grown over the last months.

But there was something even BIGGER in that room…
Something much, much larger worth truly celebrating…

They weren’t just grateful and excited that they hit their financial goal.
They were celebrating what the money had allowed them to DO, and the IMPACT that their business was creating for their clients and their loved ones.

We had clients coming up to us, with tears rolling down their face, saying:
“Yes, you helped me get to $100K/mth….but what you didn’t know was, because of this business:
My marriage was saved and I can now be the mom I NEED to be to my kids.”

All I can say is that I felt so grateful and blessed in that moment.
Hearing these emotional stories just re-solidifies WHY I get out of bed each morning…why I walk into the office each day and continue to build my business.

If you have an offer or idea that solves a major probem for your audience, and you’re serious about wanting to build a high-ticket business, I want to invite you to check out our FREE online training: www.clientsondemand.com/discover

This training will take you through the exact steps our clients are using to build and scale their high-ticket business, while taking their customers from “click” to “client” in less than 48 hours.

Go to www.clientsondemand.com/discover to register for this free online presentation today.

Private Jet Surprise!

Last week was my Dad’s birthday, and I was able to pull off the coolest surprise EVER for him…

Better yet, I captured the whole surprise on camera (including my dad’s reaction).

The private jet was incredible… (I think I may have accidentally opened Pandora’s Box with that one…)

But more importantly, the ability to give my Dad the experience we had both dreamed about for DECADES meant the world to me.

It’s moments like THIS that I’ll vividly remember 20, 30, even 40 years down the road.

I’m sharing this moment in my personal life because I want to ask you ONE thing:

WHAT’S ON YOUR LIST?

What have you always wanted to do for someone you really care about?

An all-expenses-paid romantic trip for someone you love?
Buying someone their dream car?
A “surprise” family vacation?

At Clients On Demand, our clients are creating memorable experiences like these for their loved ones all the time…just like I was able to create for my dad.

Want to build a high-ticket business, and generate consistent monthly income (so you can create AMAZING, memorable experiences with your family)?

If you have an offer or idea that solves a major probem for your audience, and you’re serious about wanting to build a high-ticket business, I want to invite you to check out our FREE online training: www.clientsondemand.com/discover

This training will take you through the exact steps our clients are using to build and scale their high-ticket business, while taking their customers from “click” to “client” in less than 48 hours.

Go to www.clientsondemand.com/discover to register for this free online presentation today.

How We Created a 7 Figure Business with Just TWO Offers

There’s a HUGE movement right now where a lot of online marketers are putting together a ton of different funnels…

…really complex funnels.

In fact, it’s almost like people are competing to make the craziest, most complicated funnel, where they have 27 different offers with upsells, downsells, and cross-sells…

Sure, when you first hear about it, it sounds pretty cool in theory.

But if you look under the microscope, you’ll see the damage that TOO MANY offers can do to your business (and to your clients).

That’s why we’ve completely stripped away the idea of unnecessary low-end products.

At Clients On Demand, we’ve created a 7-Figure/Month empire focusing on enrolling clients with just 2 offers…

Here’s WHY –

#1 – EXECUTING A COMPLICATED FUNNEL IS AN OPERATIONAL NIGHTMARE.

Think about it…

Each offer in your funnel is an entirely separate product that you’d need to develop.
Think of the hours involved just in creating the product alone!
All the research, the product layout, the design…
All the sales copy that needs to be written for EACH product…
All the split-testing and re-working that needs to be done in order to make your product convert better…

If you’re anything like me, you don’t have the time to care about increasing the conversion on your $7 product by 1%.

Call me crazy, but I’d rather spend that time enrolling more clients into a high-ticket program that will actually help change their lives.

#2 – IT IS FAR EASIER TO SELL 1 OR 2 HIGH TICKET PRODUCTS THAN LAYERS OF LOW-TICKET PRODUCTS

The more complicated your funnel is, the more hoops your clients have to jump through.

There’s the FREE PDF Report hoop…
The $7 tripwire hoop…
The upsell to a $47 product hoop…
The 2nd upsell hoop with a $197 product…
And, of course, the $37/month continuity program hoop.

The more steps you have in the process, the more you will LOSE potential clients along the way…in many cases, it’s your BEST clients that run away.

Why?

Let’s face it, a $7 product isn’t going to fix a major business problem.
It won’t save a marriage that’s headed for divorce.
And it likely won’t take someone who is overweight, sick, and headed for major medical issues to the peak of health.

People don’t want just a piece of the problem fixed… (what good is that?)
They want the WHOLE problem solved.

#3 – IT’S A RESULTS-FOCUSED WAY TO SERVE OUR CLIENTS

We skip all of the fluff, and go straight to the core of the MAIN problem they are experiencing.

Think of it this way…

If someone came up to you with a bleeding neck, and was begging you for help, you’re NOT going to stand there handing them one tiny band-aid at a time…right?

Yet, so many do exactly this when it comes to how they market their business!

Your clients are out there with BIG “bleeding-neck” problems in their business or life…they need BIG answers, and real results.

At Clients On Demand, we’re not about to offer some cheap $7 band-aid product that’s meant to fix a paper-cut issue.

We’re not going to cover up the problem.
We’re not going to fix a portion of the problem.
We’re in the business of tackling that problem head on, and making sure that they have every tool, resource, and support they need to get a REAL result.

#4 – OFFERING LOW-END PRODUCTS WILL KILL YOUR HIGH-END OFFER

We’ve tried funnels from almost every angle imaginable…

Here’s what we’ve found:

Most entrepreneurs assume that if clients go through and buy the low-end products, they’ll come back and invest in the higher-end ones at some point….right?

WRONG! Here’s why:

Let’s imagine someone is going through your funnel, and they are super hungry to solve their problem.
They take the FREE report.
They take the $7 tripwire.
They even take the $97 and $297 upsell.

Because they purchased all of these “pieces”, they are much more likely to say,
“Before I invest in your $5K program, let me go through all of this other stuff I just purchased FIRST.”

Here’s the problem with that… on a low-end product,
They didn’t make a major commitment.
They didn’t get all of the problem solved.
And while they may have got a bit of information, they certainly didn’t get any real TRANSFORMATION…

So no…they WON’T come back to invest in your $5K-$10K program, because they’ll likely have no noticeable, measurable results from the low-end, one-off pieces they bought.

Let me be clear…

The FASTEST way I’ve ever seen to build a 7-Figure Business that is TRANSFORMATIONAL is to:
Create ONE offer that solves their ENTIRE problem.
Put it at a premium price.
Stick it in front of them.

HERE’S HOW MOST OF OUR CLIENTS ARE STRUCTURING THEIR 7-FIGURE BUSINESSES:

OFFER #1 – Create a front-end program (usually either a done-for-you service, or an 8-week program).

Design it so that it solves ONE major problem completely.

Price it between $3K-$10K.

OFFER #2 – Once you create and deliver your front-end program…

Offer your clients something that will take them to the next level.
They’ve already fixed their main problem through your first offer, right?
Fantastic!
But, chances are, they’ll have a new problem that needs to be addressed and solved.
This program is sold at a minimum of $25K.

That’s it.
That’s literally the ONLY offers necessary for building a 7-Figure Business.
How’s that for simplifying a funnel?

I can’t stop you from feverishly creating overly complex funnels, with upsells, downsells, and cross-sells….

But I can tell you this:

I’ve tried the marketing both ways (many, many times)…

And EVERY SINGLE TIME, I’ll choose the easier (and way more profitable) approach that actually creates change for my clients.

If you’re caught in a never-ending web of complex funnels…
If you’ve tried the $7 and $27 products here and there, with no consistent clients to show for it…
If you’re not getting the leads, and committed, loyal clients that you want, month in and month out…

Then it’s time to change your marketing approach.

If you have an offer or idea that solves a major probem for your audience, and you’re serious about wanting to build a high-ticket business, I want to invite you to check out our FREE online training: www.clientsondemand.com/discover

This training will take you through the exact steps our clients are using to build and scale their high-ticket business, while taking their customers from “click” to “client” in less than 48 hours.

Go to www.clientsondemand.com/discover to register for this free online presentation today.