The 5 Critical Enrollment Goals Our ENTIRE Sales Team Commits to Every Day Without Fail…

Does anyone else find it disturbing and downright DANGEROUS that anybody can slap together a training course on selling and share it with the world?

Imagine the irreparable damage just one awful selling course could have on a business…

Think about it, you can get instant sales “training” almost anywhere nowadays:

It’s on YouTube.

It’s on Udemy (shudder).

It’s in free pdf reports and ebooks.

It’s at your fingertips on a moment’s notice, right?

But here’s what infuriates me…

How is it, that with all of the endless trainings and information on sales we have access to in today’s society, the industry standard is still only 6-8% close rate for a high-end offer?

(To put that into context, our sales team consistently closes 40% of the enrollment offers they make. That’s 6-7X the average!)

That statistic alone verifies and echoes something we at Clients On Demand have been deeply concerned about for many years:

There is so much terrible disinformation out there about how to successfully sell your high-end service to your clients.

People are learning selling techniques (more like “tricks”) that are ineffective, dishonorable and completely out of integrity with what’s best for the client.

It frustrates me to see people who have a GOOD offer follow some outdated or disastrous selling practice – only to have it KILL their sales and leave them scratching their heads… and asking themselves “where did I go wrong”?

The worst part is, a bad selling technique affects WAY more than just your business…

6-8% means that out of 100 families, 94-96 of them who really needed a solution will walk away WITHOUT getting the help they need.

In doing so, they’ll continue to sit on the problem(s) that makes their life miserable.

These clients are counting on you to show up and serve them on your enrollment calls…so I wanted to shed some light on the right way to do that… and the wrong way.

At it’s core, you want to look for a selling system that accomplishes 5 core goals:

#1 – Enroll the maximum amount of RIGHT people (and the minimum number of the wrong people).

Most phone sales strategies don’t allow for this.

Instead, if they answer with a YES, you take their money. Done deal.

It doesn’t matter if you like them…

It doesn’t matter if they are a fit for your service…

It doesn’t matter if you can really help them…

It’s all about getting the money and making the close.

To me, that’s downright barbaric (and incredibly ineffective).

You’ll either:

1 – Have a slew of clients working with you that aren’t a good fit (and probably aren’t going to get lasting results), or

2 – Have clients that feel pressured into a sale, which will leave you with a high return rate and angry ex-clients.

At the end of it all, with the “close them at any cost” approach, you’ll end up without the money, without a client and without a very decent reputation.

At Clients On Demand, 25% of our strategy calls don’t end up with us making an offer.

That’s a huge percent – 1 in 4 calls!

We make it a critical point to first determine whether or not we can help the person we’re speaking with (and identify if they are a good fit for our program).

We don’t just want the maximum amount of clients in our program.

We want to find the RIGHT clients.

#2 – Have the least amount of cancellations

This goal is worth mentioning quickly, as it piggybacks on the comment above.

In short, if you’re getting the RIGHT clients enrolled into your program, then you should have almost no cancellations.

#3 – Enroll them at a premium price

Pricing is a critical aspect of selling…

You need to ensure that you aren’t underselling for your services.

I’ve seen way too many people frustrated and getting nowhere with their $27 ebook that they are desperate to push.

At $27, nobody is going to be committed.

Nobody will have the determination, because there’s no skin in the game…

…which means, you’ll be hard pressed to help get people REAL, lasting results.

When you enroll clients into a high-end service ($3K-$10K), they are invested in YOU, and in the result they want to achieve.

These are the kind of clients who are going to show up every day committed, resourceful and highly coachable.

#4 – Enroll on the FIRST call

One call. That’s it.

When you focus on closing a client on the first call, you don’t have to deal with following up with them 5x, 6x, 7x or more.

You don’t have to waste time having the same conversation over and over again with a potential client, waiting for them to get off the fence or change their mind.

Who honestly has the time and energy for that?

I would rather put my time into scaling my business and helping my existing clients (who had the courage to take a leap of faith, and say YES) to get results. Those are the clients that are willing to take swift, decisive action.

#5 – It MUST be a positive experience for EVERYONE

It needs to be a pleasant experience for you, so you’re not dreading being on the phone with a potential client.

And more importantly, it needs to be a positive, winning situation for the client on the call.

The last thing you want is to have them hang up the phone and then bash you all over social media because they had a terrible experience, or felt pressured during the call.

It comes down to this:

Do you want to ENJOY picking up the phone and talking to your potential clients…(and have them get immense value out of the call, regardless of whether they enroll in your program or not?)

Do you want to detract people who are demanding deep discounts and ridiculous payment plans?

Do you want to have a SINGLE conversation and know whether or not someone is a fit for your program?

And most importantly, deep down, do you want to be able to create major impact with your business…and witness lives being changed because of your program?

NONE of these amazing outcomes will happen if you continue to use a sales strategy that isn’t authentic and congruent with your mission.

The reason the industry standard for high-ticket sales is only 6-8% is because nearly ALL of the sales strategies I’ve seen (and I’ve checked out a lot of them) are centered around selling, rather than SERVING.

At Clients On Demand, our team consistently enrolls 40% of offers made because we take a service-first approach to the strategy that I discussed above.

If you’re struggling to enroll clients into your program consistently every month (…even after price-cuts, sales, and low-end offer attempts)…

If the clients you do have aren’t the right fit and they aren’t showing up committed and ready to roll up their sleeves and do the work…

If you want to create a DEEPER impact for the ones who are serious about fixing their problem and transforming their life…

…then it all starts with creating the right offer, at the right price and adopting the right enrollment process.

At Clients On Demand, we help coaches, consultants and service providers to simplify their business, while scaling to 6 and 7 figures faster than they ever thought possible.

If you have an offer or idea that solves a major problem for your audience, and you’re serious about wanting to build a high-ticket business, I want to invite you to check out our FREE online training: www.clientsondemand.com/discover

This training will take you through the exact steps our clients are using to build and scale their high-ticket business, while taking their customers from “click” to “client” in less than 48 hours.

Go towww.clientsondemand.com/discover to register for this free online presentation today

The Step-By-Step Game Plan to go From Totally Unknown to 6 or 7 Figures Per Month in 2018.

With 2017 quickly coming to a close, my mind has been on the year ahead…

I want to lay the groundwork to help you get to 6 or 7 figures monthly in 2018.
…and you can do that even if you’re just starting out…
Even if no one knows who you are…
Or even if you feel completely invisible and have ZERO following…

If you’re not yet at the 6 or 7 figure mark, and you’ve been trying to get there for a while, then it’s time to take a hard look at what you’ve been doing, and the way you’ve been thinking about your business.

So, let’s take a quick peek back at 2017:
Have you gotten where you want to go?
Have you achieved the things you wanted to achieve?
Did you hit your goals consistently, month in and month out?

Maybe you did…and if so, that’s great!
But if not, rather than beating yourself up, let’s take a deeper look at what needs to change in your business, so you can generate 6 or 7 figures each month in 2018.

The question you should be asking yourself is:

“What can I do TODAY to put myself on the trajectory for 6 or 7 figures monthly in 2018?”

I want to share with you exactly what we have our clients do to get them reaching those milestones:

#1 – Believe It’s Possible

While this may seem a bit obvious on the surface, I definitely feel it’s worth mentioning and here’s why…

The online space (especially the coaching industry) is littered with misinformation.
It amazes me that, in this day and age, there are coaches out there who would tell their clients that, in order to grow their business, it could take 2 or 3 years.

That’s madness!

Who honestly has that kind of time to sit around and wait to see if their business idea is going to work and prove valid?

Sure, if you’re following a poor business model, and the wrong strategy, it can drag out that long…

But it frustrates me that the naysayers are so rampant, and are quick to say you can’t build a 6 or 7 figure business in one year.

That’s garbage.

You ABSOLUTELY CAN.
I’m not saying that to blow smoke, I’m saying that because we did it, and we’ve helped many of our clients to do the same.

You don’t need 10 or 20 years of branding.
You don’t need the flashiest website.
You don’t need to be a best-selling author.

All you need is to solve a big problem and be better at it than others in your field.

But it comes down to this…
If you don’t even believe that 6-figures each month (or even 7-figures) is achievable in one year’s time, then you’re never going to give it an honest and fair shot.

#2 – Know Your Outcome

Once you believe 6 or 7 figures is possible for 2018, the next step is to know your outcome.

What is the OUTCOME you provide your clients?

What your clients pay you for – at the end of the day – is to achieve a certain outcome.

If you’re in fitness, people pay money to get in incredible shape.
If you’re a relationship expert, people pay to either find love, or fix the love they have.
If you’re in business coaching, people will pay you to grow their business in some way (grow their leads, increase their conversion, strategize new revenue ideas, etc..)

The biggest problem I see when people create their outcome is that they are too VAGUE.
Vague outcomes lead to vague results.
And clients won’t go boasting to their friends or give testimonials for vague, lack-luster results.
The key is that your outcome must be very specific and measurable.
(At the end of your service or course, they should be able to say either “I DID achieve XXX outcome”, or “I did NOT achieve it.” It should be crystal clear.)

Whatever niche you’re in, you have to KNOW YOUR SPECIFIC OUTCOME…
…and you have to know what it’s worth to your client.

What would it be worth to the client who is diabetic and praying for a miracle of healing…and you can come in and help them turn their health around?

What would a solution be worth to someone who struggles with depression or anxiety? Irritable bowel syndrome? An unfulfilling job? It’s priceless.

Once you know the exact outcome you provide for your clients, it’s a very short step to turning that into a service or course you can sell for $3K, $5K or $10K per client.

#3 – The Right Strategy

Once you know what your specific outcome is, you need the right strategy to get it out to your ideal clients.

The coaching business can feel a bit like a minefield at times, with certain obstacles you have to work through, right?

That’s just part of being a business owner…

On the other side of that minefield is the business that you want…
The freedom you want…
The contribution you want…
The impact you want for your clients…

It’s all there. The challenge is that you need to step strategically through this minefield.

If you misstep, you could step on a mine and it could blow up your business.

This is why it’s so important to have the right strategy.

There are coaches out there (well known ones) who are teaching out-dated strategies…

They are teaching strategies that lack integrity, and don’t have your results as their #1 priority.

They are teaching low-ticket strategies that will ultimately end up making you work WAY harder, and make it so that you can’t possibly serve your clients at a premium level.

So why does the coaching industry feel like such a minefield?

Because, most of the time, you don’t know these strategies are BAD until you go out there and waste a ton of time and thousands of dollars trying to implement them.

If you have a bad strategy, putting more time, or more money, or more energy into it isn’t going to make you anything more than mediocre.

…and premium clients don’t want to pay for “mediocre” results.

So, how do you tell the difference between a GOOD strategy and a bad one?

The answer lies in finding a great coach who has been there, done that, and can help lead you through the minefield.

When looking for a trustworthy coach, here’s some things to keep in mind:

1- Is this person already getting the outcome you want?
2- Are their clients succeeding as well? (This shows they are able to repeat the result).
3- Are they teaching a step-by-step strategy to get you to the outcome you want? (or is it 90% fluff?)
4 – Are they actively USING their own process? Is what they are teaching the exact same system they use for themselves?
5 – Is their business expanding?
6 – Does your gut tell you this is the simplest strategy?

If not, they have no business being your coach.

Our strategy at Clients On Demand is simple –

We teach business owners how to lead with a premium offer, and then show them how to reach their audience on Facebook, take them through a webinar that attracts the ideal client and gets them on a phone call with you.

That’s it.
This is the strategy we use inside of our own business…and, it’s the strategy all of our clients use to build and grow their businesses as well.

If you want to kick 2018 off the RIGHT way and you want to follow a proven strategy that works, then check out this webinar.

If you have an offer or idea that solves a major problem for your audience, and you’re serious about wanting to build a high-ticket business, I want to invite you to check out our FREE online training: www.clientsondemand.com/discover

This training will take you through the exact steps our clients are using to build and scale their high-ticket business, while taking their customers from “click” to “client” in less than 48 hours.

Go towww.clientsondemand.com/discover to register for this free online presentation today.

“Stop Selling. Start SERVING.”

The idea of picking up the phone and getting onto a sales call can be absolutely terrifying for many business owners.

It doesn’t matter what niche you’re in… if you’re looking to build and grow a business that sells premium-priced services and programs, it all rides on your ability to have a conversation with a potential client, and have them say YES to your offer.

This is something that can mentally paralyze entrepreneurs.

I get it…

I had ALL of the selling anxieties when I first started enrolling clients over the phone:

Being scared to pick up the phone and dial your potential client…

Not wanting them to answer…

Being terrified that people are going to say NO…

Worrying that people will hang up on you…

Being scared that if you DO make a sale, that they’ll turn around and cancel…

You name it.

These are ALL things that most people who sell over the phone have had to struggle with and work through.

So how do you overcome these points of anxiety and reluctance, and turn yourself into a sales-machine, where you’re enrolling the RIGHT clients consistently?

It boils down to a few KEY beliefs that shift when you realize you’re not just “selling”:

#1 – Fear: “I’m Not Enough”

There are so many fears about selling…

At it’s core, we’re talking about one of the foundational fears of humanity – which is “I’m Not Enough.”

It can be tough to look at yourself as a coach or someone who really wants to make a difference…

…especially when you come up against a potential client who is challenging you on the phone with a slew of objections.

When that happens, the real fear in the back of your head can easily become:

“What if they are right?”

“What if I’m not really that good of a coach?”

“What if I’m not worth $3K? $10k? $15k?”

After call number 1 or 2, it’s not that big of a deal…

But after 15, 20, 30 calls, when you don’t have any enrollments…it can really start to get to you.

Not only is it discouraging to get rejected on the phone, but then it starts to attack and eat away at the identity of who you really are.

What is that mental self-abuse costing you in your business?

How many thousands of dollars are you leaving on the table each month because you don’t believe in the value of your abilities, or that you’re enough for that client.

Here’s the thing…

I’m not saying you’re never going to hear the word “NO”…

But once you experience the shift I’m about to mention, when you DO hear a “no”, it won’t be such a negative experience.

Instead, you can turn it into an empowering situation.

How is that possible?

Your #1 job on the phone is NOT to sell someone into your program…

It’s to SERVE the person on the call.

#2 Selling vs. SERVING…

There’s a giant myth out there in our society that needs squashing.

Some people believe it’s unethical or morally wrong to charge someone a premium rate to solve a solution.

This is a huge area where you can lose your power rapidly.

Think of it this way…

Even your PRICING is a form of service.

Here’s why:

When you price appropriately, and you do it RIGHT, you will serve your client at a higher level.

Think about it…

You have to be able to take care of your clients, yourself, and your family, right?

If you attach all these negative meanings to the idea of selling, you’ll mentally paralyze yourself.

What if it were worth over $2,500 for you to pick up the phone?

If you have a $5k program, and you sell 5 out of 10 people you get on the phone with, you just made $25k, right?

Break that down mathematically, and it’s worth $2,500 just for you to pick up the phone!

What would that DO for you if every time you picked up the phone it were worth $2,500?

How many times per day would you want to pick up the phone knowing that?

How fast would you be able to scale your business and impact the world?

This is exactly how we train our clients, (and our own sales team) to think.

When it comes to selling, there are 3 questions you should be asking yourself:

1 – “How many people am I talking to each month?”

2 – “How many of those people am I enrolling?”

3 – “What price am I enrolling them at?”

When you nail those 3 things, you’re not just mastering your income…you’re mastering the ability to serve your clients at the highest level, and create a deep, lasting change in their lives.
And better yet – when you focus on scaling and increasing each of those three areas, not only will your income increase, but the impact you have on the world will increase as well.

#3 – Call Reluctance

Let’s look at WHY there is such reluctance around sales calls.
This goes back years and years…

Think about how sales used to be in the past:

You had some door-to-door salesman or insurance person knocking on your door MAYBE once a month.

TODAY, there’s a million grabs for your attention each day, right?

Over the years, selling and marketing became a much more crowded space – but the problem is that the strategies didn’t evolve along with it.

It caused salespeople to fight for that attention, making them more and more pushy and desperate.

And sadly, over the years, the idea of listening and building a relationship just stopped.

This is what created the toxic selling environment we know today.

It felt very high pressure, annoying, and nobody wanted anything to do with that.

Not only does it NOT feel good, it’s incredibly ineffective.

This is why the whole “pure force” style sales training took over.

They mentally attacked the prospect.

Forced them to buy.

Bullied them.

Let’s face it, that style of sales was NEVER about serving the person.

This approach is so outdated. It’s barbaric.

And it’s not nearly as effective as taking the complete opposite approach…

…which is to SERVE your clients.

When you actually come from a place of SERVING your potential client, the call reluctance we as a society have become so conditioned to, will quickly dissolve.

It changes the entire environment and energy around picking up the phone and entering into a sales call.

If selling over the phone is an area you have fear around, or tend to struggle with…

If you’re leaving tens of thousands of dollars on the table each month because you either don’t want to pick up the phone, or you don’t know how to get someone to say YES…

If you’re serious about growing your coaching business, and serving your clients in a deep, impactful way…

…then the team at Clients On Demand can help.

Every day, we help our clients build a rock-solid strategy that will help them generate more sales, and lead them to higher levels of consistent monthly income.

If you have an offer or idea that solves a major probem for your audience, and you’re serious about wanting to build a high-ticket business, I want to invite you to check out our FREE online training: www.clientsondemand.com/discover

This training will take you through the exact steps our clients are using to build and scale their high-ticket business, while taking their customers from “click” to “client” in less than 48 hours.

Go to www.clientsondemand.com/discover to register for this free online presentation today.