How to Start Attracting Clients Who Can Afford Your Services
Are you an unfortunate magnet for the Rock Bottom Price clients?
Do you attract “THAT” crowd? – you know, the ones that expect deep discounts, buy the lowest service packages, yet somehow still suck up most of your time & energy?
Oh yeah, I know these leeches all too well…
They are true masters at getting WAY more than they actually pay for. But are you getting what YOU need? Not in the slightest.
I used to be a victim of their low-paying shenanigans.
When I began my business, I was so excited to have any clients, that I couldn’t see that the ones I was attracting didn’t value me or my time. I became a workaholic (not really by choice), and became overwhelmed with trying to stay on top of the workload. My clients were managing ME, not the other way around.
Looking back, I know exactly where I went wrong.
I was trying to establish my business, and offered a “premium service” to everyone, even though they weren’t paying the premium rates. I built up quickly, but it was with the wrong group of clients. I would come home after a grueling 10 hour day to collapse on the sofa and do it all again the next day.
Do you ever wonder how you got to this point of exhaustion? We don’t consciously CHOOSE it. Nobody ever dreams of having no vacations, high blood pressure, and zero balance between work and family time.
Little mistakes that you don’t even realize you’re making in your business are causing a world of unnecessary chaos in your life.
Are you charging your clients too little? Are you scraping the bottom of the barrel when it comes to client selection? Probably both.
This is fixable. But you MUST ditch the mooches.
So how do you repel the “Lowest Price Guarantee” crowd, and go after those who are willing to pay for your expertise?
Attract The Dreamy TOP-DOLLAR Clients That You Actually Want.
Ask for what you are worth.
You want more money? You want less clients and less stress, but still have the ability to pay the bills and go on vacation? Start demanding what you are worth. Your price acts as a filter. Those that truly see the value in your service will pay what you ask. The rest will move on to get cheap services out of an another poor soul.
Of those clients who are willing to pay what you’re worth,
Only take on clients you KNOW you can help, and will enjoy helping…
Most of the world associates “work” with something they dread doing.
I’ll say this…it’s very hard to dread your work when you’re working minimal hours because you have a handful of GREAT high-quality clients that you love working with who pay you handsomely every time!
Stop charging by the hour.
We live in a world that is used to trading time for money, which is completely ridiculous!
When you charge based on solving someone’s major problem, it has a much higher perceived value. Doesn’t matter how long it takes. Promise an end-result, and you’ll start catching the interest of high-end clients.
Position yourself as the premium expert in your field.
No matter where you price your services at, there is a market that is willing to pay.
There will always be low-ballers who buy the cheapest service options available. And there are those who will always gravitate to the high-end services, because they perceive it as being the best.
It is the SAME service, just positioned and packaged differently to appeal to different markets.
Keep the free service time to a minimum.
A free service (such as a 30-minute Consultation) is meant to do 2 things:
- Determine in a very short amount of time if this is a client you can help (and vice versa).
- Lay the groundwork or action plan for the paid service.
I know of an alternative health practitioner that offers 3 free consultation visits, before he even asks you for money. THREE! It’s no wonder he is running ragged through his medical center, with backed-up appointment times, and having a hard time retaining new clients.
Who’s honestly going to pay for the service when you’re giving your best stuff away for free? If the problem has been solved, there’s no need for them to return.
So, let’s review quickly…
If you want to attract clients who can afford your services, you simply need to set your prices at what you feel you are worth. Charge for the value you bring, not the time you spend. Position yourself as a “must work with” premium expert who can solve their problem. And stop spending all of your time on FREE services.
Do You Want To Gain 20 High-Paying Clients In The Next 60 Days?
It’s absolutely doable, and I’m going to show you how…
Ditch the clients that are low-paying leeches.
Bank more cash with less work, because you are attracting better clients.
Check out our free presentation, where I walk you through how to get the right client, at the price you want.