Strategy and Mindset.
The success of every business comes down to these two key components. Both are essential. Without one or the other, businesses fail.
Put simply - strategy is what’s needed to get you where you to your end goal. (Which, I’m guessing, is probably more money and more time off, if we’re being super straightforward about it.)
Whether that strategy is Facebook advertising, Google ads, blogging, recording videos, organic networking, it doesn’t matter too much for now. Most people have some kind of strategy. Actually, come to think of it, they probably have too many!
What’s missing 99% of the time is mindset.
Plenty of people dismiss mindset, but it really can make or break your business.
Think you can scale to 6 or 7 figures a year without the right mindset?
There will be obstacles in your way, and challenges that test you to your limit. Without knowing how to cope with these, and how to constantly be pushing forward, staying in the right frame of mind, all the strategy in the world is useless.
We found this with one of our recent Clients on Demand graduates, Aurora Winter.
Before COD, Aurora was extremely successful as a career entrepreneur, with a background in TV production. She’d used various strategies well, but her mindset was her stumbling block to taking the next step.
In her own words -
“I had a limiting belief that you had to do one on one coaching to get the full value. What I didn’t realize was that groups had a lot of value to give as well.”
At COD, the way we help our clients create businesses that are hands-off, able to scale quickly, and remove the revenue ceiling is to focus on group coaching, rather than in a one-on-one capacity.
Essentially, Aurora was stuck in the old way of thinking that the only ethical way to provide a high-ticket program was to spend hours and hours with each client, coaching them personally, and trading time for dollars.
She didn’t need much strategy help. She already had a lot of the skills she needed. What was vital for her, was a mindset shift.
And that mindset shift was responsible for helping her earn $250,000 of new business in less than 90 days.
COD helped Aurora refine her offer, and these days she helps entrepreneurs present powerfully through her program called ‘Your Million Dollar Message Training’. She coaches established business owners who are looking for venture capital or trying to close larger business deals.
Aurora has found that in creating an entry level high-ticket offer, she was able to impact more lives than she could in a one on one business model.
Not only did the mindset shift enable Aurora to get out of the rut she was in, and spending way too long working with every individual client, it helped her clients as well!
By changing her coaching model, she was able to reach and help many more people at any one time, without affecting the quality of what she taught. In fact, within just a few months, her clients had made a combined $500,000 from group coaching.
Here’s what she had to say about her time in COD -
“Clients on Demand is different because everyone on the COD team is engaged. […] Russ is continuing to grow his business which helps him in turn serve his clients even better.”
That’s why we don’t scream ‘strategy strategy strategy’ all the time.
Strategy is crucial, sure.
But it really is only 50% of it. There are business owners out there who have (almost) all the strategy knowledge they need. What they need is the mindset help to finally realize their vision of a 6 or 7 figure coaching company.
And that’s where COD leave our competitors in the dust.
Don’t take our word for it.
We’ll walk through your business and what you need to take it to the next level.
All we need from you? The belief that you CAN and you WILL.