Episode 083: Content Marketing: The Good, The Bad, & The Ugly9th July 2018
We know generating leads is a huge challenge for most online marketers. Especially a consistent flow of quality leads.
That’s why in this show we take a hard look at one of the most common strategies for getting clients: content marketing.
Whether or not people agree you should be using blogs, videos, guest articles, podcasts, social media or something else, most believe content marketing is THE gold standard when trying to attract clients online.
But is that really true? Is content marketing all it’s cracked up to be? Or, are most people putting too much faith in an outdated strategy?
These, and more, are the questions we answer in this episode. As you listen you’ll hear us discuss the good, the bad, and the ugly of content marketing.