The $100K Shift: Why Most Coaches Stay Broke (And How To Fix It)

Let me share something that transformed my business (and the businesses of over 5,000 coaches I’ve worked with).

Most coaches are stuck in what I call the “content hamster wheel.” Sound familiar?

You’re cranking out endless blog posts, social media updates, YouTube videos, and podcasts. Day after day, week after week. You’re hoping that ‘someday’ – that magical, mythical someday – it’ll all pay off. Someone will notice you. Your audience will reach that tipping point. The clients will start flooding in.

But let’s be honest: that day never seems to come, does it?

Instead, you’re building an audience of tire-kickers, freebie-seekers, and people who’ll likely never buy from you. They’ll consume your content, maybe even share it, but when it comes time to pull out their credit card? Crickets.

The Brutal Math of Coaching Success

Here’s the truth that changed everything for me: You don’t need a massive audience. You need the right audience.

Let me break down the math, and you tell me which path sounds easier:

• At $97 per course, you need 1,031 sales to hit $100K
• At $5,000 per client, you need just 20 clients
• At $15,000 per client, you need only 7 clients

Think about that for a moment. Which sounds easier? Chasing down 1,031 people who’ll haggle with you over $97, or having deep, meaningful conversations with 20 people who are ready to transform their lives?

And here’s the kicker: Those $97 clients? They’re often the ones who demand the most support, ask for refunds, and complain the loudest. Meanwhile, your premium clients show up coachable, resourceful, and ready to take action.

The Framework That Changed Everything

Here’s the exact framework I’ve used to help thousands of coaches escape the content treadmill:

1. Package your expertise into an 8-week transformation
2. Price it at $5,000-$15,000 (yes, even if you’ve never charged more than $97 before)
3. Create one simple video that pre-qualifies your ideal clients
4. Have one 45-minute conversation
5. Enroll clients who are ready to take action

That’s it. No never-ending content creation. No obsessing over follower counts or engagement metrics. No dancing on social media hoping to get noticed.

Just pure focus on the people who are ready to invest in real transformation.

The $100K Mindset Shift

The biggest obstacle isn’t your marketing tactics – it’s your mindset.

Most coaches are stuck in what I call “cheap coach thinking.” They believe:

• “People won’t pay premium prices for what I offer”
• “I need thousands of followers before I can make real money”
• “I have to ‘prove myself’ with low-priced offers first”
• “I’m not established enough to charge premium prices”

Here’s the truth: There are people right now who would happily pay premium prices for your expertise – if you package it correctly and speak directly to their deepest pains.

The moment you shift from “How can I get more followers?” to “How can I solve an impossible problem for people who will pay premium prices?” – everything changes.

Your Next Step

Try this: List out your expertise. What ONE problem could you solve in 8 weeks that would be worth $5,000+ to your ideal client?

When you get clear on that, everything else falls into place.

The coaches who implement this framework typically see results within weeks, not years. They stop chasing phantom audiences and start having conversations with people who are ready to buy.

And the best part? They finally get to make the income and impact they deserve, without sacrificing their sanity on the content creation altar.

The choice is yours: Stay on the hamster wheel, or make the $100K shift.