The “Dream Client Formula” I Discovered After $100M in Sales

After 10 years in the trenches and over $100 million in coaching revenue, I’ve discovered something that most coaches never figure out.

Your dream clients – the ones who’ll happily pay you $5,000-$15,000 for your program – aren’t hiding behind some magical marketing tactic.

They’re hiding behind YOUR psychology.

Let me explain…

The $100M Client Attraction Secret

Most coaches think they need:

• A bigger social media following
• More content
• Better funnels
• Fancier websites
• The latest marketing tactics

But after working with over 5,000 coaches and experts, I’ve discovered something surprising: Your dream clients are ALREADY looking for you.

They’re actively searching for solutions to their problems. They’re willing to invest premium prices. They’re ready to take action.

So why aren’t they finding you?

Because they can smell neediness, desperation, and lack of conviction from a mile away.

What Your Dream Clients Are Really Buying

Here’s the truth most coaches miss:

Your dream clients aren’t buying your expertise (they can get that anywhere).

They’re buying your CERTAINTY.

I remember working with Sarah, a health coach who was struggling to enroll clients even at $997. She knew her stuff. She had the credentials. She had great content.

But when we dug deeper, we discovered she didn’t truly believe she could deliver transformational results. She was plagued by imposter syndrome and secretly worried her program wasn’t worth premium prices.

Within 60 days of addressing her own psychology and rebuilding her offer with absolute certainty, she was enrolling clients at $6,500.

Nothing about her expertise changed. Her certainty did.

The Dream Client Formula

Here’s the exact formula I’ve used to help thousands of coaches attract premium clients:

1. Define an impossible problem your dream clients are facing
2. Create an 8-week solution that makes that impossible problem possible
3. Price it at $5,000-$15,000 (yes, seriously)
4. Show up with total certainty that you can deliver
5. Have ONE conversation where you demonstrate that certainty

That’s it.

No content hamster wheel.
No social media dancing.
No endless webinars.

Just pure, focused certainty about the transformation you deliver.

The Psychology of Premium Pricing

Here’s something most coaches never realize: Your price is a psychological filter, not a barrier.

When you charge $47 for your products and solutions, you attract people who:

• Are skeptical of your value
• Will question every detail
• Demand endless support
• Are often unwilling to do the work

When you charge $5,000-$15,000, you attract people who:

• Show up coachable and ready
• Take your guidance seriously
• Do the work without constant prodding
• Get better results (which gives you more certainty)

It’s a beautiful upward spiral.

The Certainty Gap

I work with coaches in every industry imaginable – health, business, relationships, spirituality, finance, and more.

The ones who struggle all have the same issue: a certainty gap.

They don’t truly believe they can solve an impossible problem that’s worth premium prices.

The moment you truly believe you can transform someone’s life in a way no one else can, they’ll believe it too. And they’ll pay premium prices for that transformation.

This isn’t theory. This is what we do every single day at Clients on Demand.

How to Develop Unshakable Certainty

So how do you develop this kind of certainty? Here are the exact steps we walk our clients through:

1. Define your impossible problem: What’s the problem your ideal clients have tried to solve but failed repeatedly? This is your goldmine.
2. Create your 8-week solution: Map out exactly how you solve this problem in 8 weeks or less. Be specific and concrete.
3. Validate with real results: Work with a handful of clients (even at a discount) to prove your solution works.
4. Craft your certainty story: Develop the story of why YOU are uniquely qualified to solve this problem.
5. Practice conviction conversations: Role-play enrollment conversations until your certainty is unshakable.

One of our clients, Michael, was charging $1,200 for his financial coaching program and struggling to enroll clients. After going through this process, he raised his price to $7,500 and enrolled 4 clients in his first week.

The difference? Certainty.

The Anti-Marketing Approach

The beautiful thing about this approach is that it’s almost anti-marketing.

You don’t need:

• Thousands of followers
• Daily content creation
• Complex funnels
• Fancy websites
• Endless testimonials

You just need to solve an impossible problem with absolute certainty.

When you do that, dream clients find you. The conversation is easy. The enrollment is natural.

This is how we’ve built a $100M coaching business, and how our clients consistently attract premium clients even in crowded markets.