Imagine you could make your competition irrelevant. Imagine nothing they do affects you one way or the other. Their pricing, irrelevant. The size of their audience, irrelevant. Their celebrity-like status in your market, irrelevant. Well, it’s not only possible, it’s actually far easier to make your competition irrelevant than it is to out-compete them or waste energy wishing they’d go away. In this episode Adrienne and Russ offer up six strategies for making your competition irrelevant.