The Real Reason Your Clients Won’t Pay Premium Prices

What’s the real reason your audience, won't pay high-ticket prices? What really stops people from investing $3,000 to $10,000 with you? Why do so many people fail to command high-ticket prices when a few do it day in and day out? In this episode we reveal the real reason your clients won’t pay high-ticket.


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Is there a secret to selling high-ticket programs and services? Is there something the top 1% of coaches and consultants are doing differently than the bottom 99%? Are there clues you can use to finally break through and start succeeding as a coach or consultant?

I believe so. But here’s the thing…

For most people, the real secret to high-ticket success is locked behind the last door they’d ever think to check. Instead, they look…

… at the quality of their market

… the way their offer is structured

… what the competition is charging 

… or a million other things like funnels, best-selling books, media appearances, and more. But the real reason your clients won’t pay high-ticket has very little to do with ANY of that stuff.

In fact, you could have ALL that other stuff dialed in and STILL struggle to enroll a steady stream of clients at $3,000 to $10,000. Yet many of our clients do just that week in and week out.

So what makes the difference? Let’s take a look…


Lost of people want to “try out” the high-ticket business model. They want to see IF it’ll work for them. Test the waters before diving in. Dabble.

That is a recipe for failure.

Our most successful clients are the ones who dove in head first. They committed to the process and declared this was the way they were going to build their business. Period.

Then, they get to work. They follow a proven system. They get support. Take massive action. And keep going no matter how hard it gets.

They know if anyone can, they can. It’s just a matter of figuring it out.

That is a recipe for success.

In other words, one group comes in willing to “try it out.” The other comes in committed to “figuring it out.” Huge difference.


It’s easy to spot the dabblers. The folks just trying out this high-ticket coaching thing. Because they are always waiting to believe when they see X result. They’ll believe it when…

… their webinar starts converting

… their calendar gets full

… they get a client who pays in full

On the other hand, the top 1% believe first. They believe before they have results to back up those beliefs. They believe…

… this is what I’m worth from now on

… what I do transforms lives and is worth every penny of a high-ticket offer

… what doesn’t work is just data for what will work

In short, they DECLARE they will have a successful business. And then go out and find the support and the strategy to turn that belief into reality. They don’t wait “until” to believe.

But where does that kind of thinking come from? It comes from certainty…


Certainty doesn’t mean you have all the answers. It does mean you are confident you can find the answers.

Certainty doesn’t mean you will never be scared or have doubts. It does mean you’ll keep fighting despite those fears and doubts.

Certainty doesn’t mean it’s going to be easy. It means you understand that no matter how hard it gets, you believe it’ll be worth it.

It’s the same thinking the founding fathers of America used to DECLARE the country into existence. They declared independence from tyranny. They were CERTAIN they could rule themselves better than some king who was 4,400 miles away.

THEN the war for freedom started. The work didn’t really start until AFTER they believed and committed to a NEW way of living.

If you’re reading this and are thinking, “Man, I don’t have that kind of certainty. I guess I’m screwed,” think again.

Because you can always borrow certainty and belief. Sometimes you’ll need to borrow from others. And sometimes you can borrow from one area of your life and apply it to another.

Either way, there are two key questions you can use to unlock more certainty in your life:

  • What CAN I believe right now?

For instance, if you don’t yet believe you can sell someone at a high-ticket price, can you believe you are a phenomenal coach? If so, that’s a belief you can build on.

Look for what you can believe right now and then focus on expanding that belief to other areas. Next ask…

  • Where can I borrow some certainty right now?

Is there anyone in your niche, or another, who IS charging high-ticket? Can you find a reason to believe you are as smart, or as talented, or as hardworking as they are? Is there a group you can join so that you are surrounded by others who are doing what you want to do?

If so, get in there and let the certainty of others rub off on you.


The real reason your clients won’t pay you high-ticket is because you lack the belief and certainty that they will pay. It’s the false beliefs you’ve created around high-ticket coaching that keep you from actually enrolling clients at a premium price.

Fortunately, you can choose to shift those beliefs. You can find a proven strategy to believe in. You can search out and find a world of support to build your beliefs around your message, your offer and your ability to charge more.

Curious about where to start? If so, I invite you to join us for our upcoming masterclass:


When you choose to attend our masterclass you’ll discover…

  • The 4-step business model that’s turning our clients from total unknowns into 6 and 7-figure earners’ while staying true to their mission and making an amazing impact on the world…
  • A simple structure that will allow you to serve your clients in just a few hours per week, working remotely from anywhere in the world — your bedroom, office, or on a beach…
  • Why blogging, podcasting, and content marketing are the SLOWEST, most tedious way of getting clients…and the simple 4-step process our clients use to make high-ticket sales every day…
  • How to take a prospect from ‘click to client’ in less than 24–48 hours, even if you’re charging $5,000 or more…
  • AND how to do all of this by making the world a better place than it is now!

If you’re like most people who attend, you’ll find yourself with a new level of belief and certainty around what’s possible for your business.

And that is a very good place to be. So, go ahead and do what the top 1% have done and…

Join Us For Our Next Masterclass

Talk soon,

Russ Ruffino

Founder, Clients On Demand

What 1% Of Business Owners Know That You Don’t

I promise it will be the most rewarding 40 minutes you have ever spent working on your business.

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