Selling can be brutal. Especially if you’re using old, outdated strategies based on what barely worked in the 70’s and 80’s–much less today. There’s a belief that sales are all about going harder, making more calls, being more dominant. Trouble is, the numbers prove that doesn’t actually work and it’s simply the wrong way to treat another human being. It’s also why 99% of people will fail when attempting to sell. But as you’ll hear in this episode, it doesn’t have to be a grind.